Our Story

The Story of Quality

Rice farming is an art and science which our nation's dedicated farmers have long mastered. Our breathtaking international wonder, the Banaue Rice Terraces, still stands after more than 2,000 years. This engineering marvel is a testament to the Filipino's perseverance ad industriousness. These same traits are borne by the farmers of northern Philippines who skillfully cultivate rice every season.

While freshly gathered rice stalks may all look alike, only Family Choice promises you the highest quality rice products. From the fertile fields of Cagayan and Isabela, we select only the highest quality rice paddy through industry-leadig levels of strict quality assurance. We are proud of our enduring relationships with our quality rice paddy suppliers, most of whom have grown with our company as well. Through advanced and sophisticated lines of fully-automated milling machinery, we guarantee that the Family Choice Rice we being you is the highest quality.

Family Choice Rice is sealed immediately after milling, locking in the quality that you and your family deserve. The packs are carefully delivered to you from Family Choice Grains Processing Center in Isabela, known as the Rice Granary of the North. The first class milling facility has bee recognized by the DENR as conforming to emission standards RA 8749) and solid waste management (RA 9003). As we move toward ISO 9001 and HACCP certifications, you can be sure that Family Choice is the quality choice for your family.